Sulfite

Sulfite is a purposefully imperfect typeface with warmth and friendliness key to its distinction. Drawing of the typeface began with an intuitive approach with its character evolving in an organic manner. As the typeface started to define itself, references were sought out to solidify coherency. The process of development started around the heavier weights. With their respective ‘bulk’ it was more clear where opportunities lay in defining the personality of Sulfite. The extreme heavy weight was a priority early on. Oppose to being treated as a ‘heavier’ version of a lighter weight, considerations were given to the Extra Black to ensure it could stand alone as much as it could be part of a family. With the identity of Sulfite defined, personality traits worked their way down through the spectrum with consideration allowing the lighter styles to play a more pratical role in application. In the spirit of character, alternate letterforms are included to extend the dynamics of the typeface. [luxtypo.com]