SubSans

Sub Sans emerged from research dedicated to exploring new shapes for a subtitling typeface tailored to the demands of the streaming services era, particularly for the fields of film and television.

Quickly developing a fascination with the humanist sans-serif genre, the typeface is drawing inspiration in its construction from the timeless directional signage fonts of the 1960s and 1970s by Adrian Frutiger such as Concorde and Alphabet Roissy, as well as the display characteristics and memorability of Ernst Friz’s Friz Quadrata. Especially its dynamic contrast, curved stroke endings as well as short ascenders and descenders have proved to be an influence.

Despite its historical influences, Subtype strives for an original, non-nostalgic feel. This typeface excels in delivering high legibility and a distinct, memorable character, even on the smallest screens, thanks to its dynamic curves, low contrast, and uniquely angled-cut stroke endings.

The outcome is a robust humanist sans-serif font family offering a wide spectrum of weights, ranging from Hairline and Thin to Light, Regular, Medium, Semibold, Bold, and Black. The inclusion of italic cuts - created with a calligraphic approach to expand Subtype’s distinctive features – makes it an ideal choice for both on-screen and print applications.