Vanity

Vanity is an octic unicase typeface that captures the printed effect of letterforms on New Jersey license plates from the 1930s to the 1990s. The two-width family draws inspiration from the visual remnants of how embossed and painted plates were produced. Engineer-constructed letterforms and rounded corners form the foundation of the typeface. By embracing material ‘flaws’ in individual characters — such as paint bleeding over the edges of specific letters — the family finds rhythm in its irregularity.