Trujillo BT

We had the opportunity to participate in the research and digitalization of the typographic revival project inspired by the work of the renowned Colombian artist Sergio Trujillo Magnenat. The 'typographic revival' is not just about replicating or scanning old forms; it also involves adapting and modernizing these forms to ensure they function in a contemporary context. Sergio Trujillo Magnenat, known for his prolific career as a visual artist in Colombia, left an artistic legacy that has endured through the decades. Born in Bogotá in 1911, his work ranged from illustrations and book covers to the creation of iconic logos and posters, such as those designed for the 'IX Centenary of the Bolivarian Games,' a sort of Latin American Olympic Games, held back in 1938. On the other hand, the creation of this typeface was part of a research and recovery project of alphabets and typefaces made in Colombia in the early 20th century, led by the Instituto Caro y Cuervo, a prestigious institution dedicated to the study and preservation of Colombia’s cultural heritage. Many letters were reinterpreted from Trujillo’s other works, or in some cases, created entirely from scratch. This is achieved by analyzing the structure or skeleton of the original letters to understand the repeating modules that help maintain a graphic line or typographic system, even when adding new elements such as '@,' '&,' or any other character in the set. One of the updates for a more global context is the inclusion of letters and diacritics beyond Spanish, like the German double 's' 'ß,' or mathematical symbols like '%+>,' among others. [bastardatype.com]