Play Extra

Play Extra began as a revival of “Breite Fette Information” and its genre of extra wide typefaces for titles and advertisement. In search for even more pronounced proportions, Play Extra developed into a variable font with a controllable “Stretch” axis. Play Extra takes up the idea of Adrian Frutiger’s concept for Icone and offers all the possibilities of a horizontally stretched font. By using variable font technology and a precise design with straight lines between the curves to maintain the original boxy character, Play Extra always retains its proper typographic expression. [outofthedark.swiss]