Only Yours

Everyone’s handwriting is unique. How is it that everyone is allowed to use the same fonts? Only Yours gives digital texts a unique look that is truly yours. Only Yours is a conceptual type system challenging the established retail practice, in which an identical digital font is licensed to many customers. Although usually justified by economic constraints, this practice does not allow for a unique visual voice in written communication. With Only Yours, we have created a polyphonic system capable of producing a multitude of individual voices, allowing each customer to speak with their own. In the same way that a myriad combinations of a few blocks of DNA form the blueprints of all living things, Only Yours combines design features to create a unique font variant for each customer. It probably won’t look like your handwriting, but we guarantee that no other customer will ever be able to purchase a variant identical to yours. Digital typography is sometimes called automated writing; now it can also be authentic. [rosettatype.com]