Joie Grotesk

A clean overall design, it borrows somewhat from pioneering sans-serif concepts of the early 19th century, adding quirks and warmth to a regular and balanced rhythm. These traits can be enhanced with various Stylistic Sets, e. g., by adding more expressive ears and hooks to “r” and “f”, respectively. Joie Grotesk gives you a confident and optimistic voice with wit and team spirit. It adapts to your requirements. In bolder weights, Joie Grotesk’s relationship to its old-style Grotesque ancestors is more evident. These styles are optimized for display sizes and short texts. Here, their unobtrusive quirks can be wholly appreciated. The regular and lighter weights, on the other hand, are optimized for longer copy. They make for a comfortable reading experience in all sizes. [identity-letters.com]