Diatype Armenian

The challenge of designing for a genre of Swiss Neo-grotesk origins is continually questioning what sans serif even means for the Armenian script, and it was a constant balancing act. Zooming into a Diatype detail, the serpentine stroke of the ‘a’ creates a distinct teardrop counter—similarly, this shape resonates with traditional forms of ‘Ջջ’, and translating this movement has a cascading effect in various open and closed counters across the Armenian alphabet. [abcdinamo.com]