Deréon

Deréon is a hybrid typeface, sober in the basic version, it unfolds its curves and volutes with its swash letters. Deréon affirms its originality and strangeness by activating its alternative variants, and by its angles that creates like splinters in counter-shapes. The birth of the typeface is prestigious, because Deréon, in its first life was specially designed for the visual identity of the House of Deréon brand launched by Beyoncé Knowles in 2005. […] Typographers will see in Deréon an influence of Caledonia designed by W. A. Dwiggins in 1938 and they will be right, because even if the result is clearly different, Caledonia was the typeface chosen by art director Soohyen Park to build her House of Deréon visual identity project at AR New York. The collaboration with ZeCraft began in 2004 with the House of Deréon logotype, followed by alphabets the following year. [typofonderie.com]