Bitum

Bitum is a new sans that defies conventional classification, with nods to such disparate references as early geometric sans serifs and modular lettering used in wayfinding signage. The former influences lend sheer energy of breaking new ground while the latter supply industrial pragmatism and uniform proportions. In its display version Bitum calls attention to itself in the manner of the carefully-lettered street signs of old West Berlin—its perennial calling card. The type’s strong personality is determined by a quirky lowercase a, the lowercase s with a stubbornly horizontal connecting stroke, and the uppercase M with a conspicuously low vertex. Notwithstanding its idiosyncrasies, the type’s low stroke contrast, consistent proportions, and generous x-height with short ascenders and descenders make it highly readable in small sizes resulting in solid and even setting. [brownfox.org]