Alison Head

Extravagant, highly-contrasted and finely detailed, Alison Head finds her own way to redefine the Didone. Inspired by Altona’s flair, Alison picks up a hundred years on to combine historic finesse with modern refinement. Alison is an emancipated evolution of the Didone: powerful and expressive. This attitude is most evident in the vertical serifs. Creating a distinct and characteristic image, they enrich the soft strokes and familiar teardrop terminals with a new sharpness. In this way, Alison confidently breaks new ground. [typemates.com]